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Strategies for beating the New Year sales slump

Throughout December your customers are spending money, eating, drinking and making merry. But once the excitement has faded and the New Year sales are over, how will you entice them back in to store?

Against a backdrop of rising inflation (November’s 3.1% I was the highest in nearly six years) and a Bank of England interest rate increase that continues to put pressure on stagnating incomes*, savvy retailers are already thinking of ways to beat the traditional post-Christmas slump.

At Fastrak Retail we’ve been providing effective point of sale products and solutions to brands, retailers and lottery operators for more than 25 years. We help bring their ideas to life, ensure their products stand out in-store,…

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